TY  - GEN
AU  - Wimmer,Roger D.
AU  - Dominick,Joseph R.
TI  - Mass media research: an introduction 
T2  - Wadsworth series in mass communication
SN  - 0534174728
U1  - 302.23072 
PY  - 1993///
CY  - [S.l.]
PB  - Wadsworth Pub Co
N1  - Hardcover
N2  - This text effectively presents both principles and techniques of statistics and research methods in a totally mass media oriented context. The text presents the research process and enables students to understand analysis and reports from secondary sources
UR  - http://www.amazon.com/exec/obidos/ASIN/0534174728/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0534174728
ER  -