TY  - GEN
AU  - Lovelock,Christopher
AU  - Wright,Lauren
TI  - Principles of Service Marketing and Management 
T2  - 2nd edition
SN  - 0130404675
U1  - 658.8 LOV 2001 
PY  - 2001///
CY  - [S.l.]
PB  - Prentice Hall
N1  - Paperback
N2  - Principles of Service Marketing and Management, Second Edition, is designed to complement the materials found in traditional marketing principles texts. It avoids sweeping and often misleading generalizations about services, recognizing explicitly that the differences between specific categories of services (based on the nature of the underlying service process) may be as important to student understanding as the broader differences between goods marketing and services marketing
UR  - http://www.amazon.com/exec/obidos/ASIN/0130404675/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0130404675
ER  -