Fleisher, Craig S. <br/><br/>
Strategic and competitive analysis :  methods and techniques for analyzing business competition / 
Craig S. Fleisher. 
 - US ed ed. 
 - [S.l.] :  Prentice Hall,  2002. 
 - 457 p. ;  26 cm. 
<br/><br/> Paperback. 
<br/><br/> This book comprehensively examines the wide spectrum of techniques (classic as well as more popular contemporary ones) involved in analyzing business, competitive data, and information. A consistent format for each technique includes a description, background, rationale and implications, advantages, limitations, process, and related tools. Twenty-four analytical tools are discussed and evaluated with examples to illustrate their most effective application. A unique evaluation process for each model identifies ease of use and practicality. Two-part organization covers analysis and its relationship to competitive intelligence and strategy, and the techniques of strategy and competitive analysis. 
<br/><br/><label>ISBN: </label>0130888524 9780130888525 
<br/><br/><label>Dewey Class. No.: </label>658.47