TY  - GEN
AU  - Fleisher,Craig S.
AU  - Bensoussan,Babette
TI  - Strategic and competitive analysis: methods and techniques for analyzing business competition 
SN  - 0130888524
U1  - 658.47 
PY  - 2002///
CY  - [S.l.]
PB  - Prentice Hall
N1  - Paperback
N2  - This book comprehensively examines the wide spectrum of techniques (classic as well as more popular contemporary ones) involved in analyzing business, competitive data, and information. A consistent format for each technique includes a description, background, rationale and implications, advantages, limitations, process, and related tools. Twenty-four analytical tools are discussed and evaluated with examples to illustrate their most effective application. A unique evaluation process for each model identifies ease of use and practicality. Two-part organization covers analysis and its relationship to competitive intelligence and strategy, and the techniques of strategy and competitive analysis
UR  - http://www.amazon.com/exec/obidos/ASIN/0130888524/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0130888524
ER  -