TY  - GEN
AU  - Bartlett,Christopher A.
AU  - Ghoshal,Sumantra
TI  - Transnational management:text, cases, and readings in cross border management
SN  - 0256247811
U1  - 658.049 
PY  - 1999///
CY  - [S.l.]
PB  - McGraw-Hill Companies
N1  - Hardcover
N2  - This combination of text, Harvard and London Business School cases, and readings present the best of current research and thought on the global business environment. Both Bartlett and Ghoshal are recognized as leading scholars on global strategy and organization. The text focuses on management's challenge associated with developing strategies, designing organizations and managing operations of companies whose activities stretch across national boundaries. Bartlett and Ghoshal make a distinction between "Transnational Management" and International or Multinational Management
UR  - http://www.amazon.com/exec/obidos/ASIN/0256247811/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0256247811
ER  -