Effective public relations and media strategy /
Reddi C. V. Narasimha.
- [S.l.] : Prentice-Hall of India Pvt.Ltd, 2010.
- 536 p.
Paperback.
The book strives to cater to the different areas of public relations such as public relations in banks, tourism, NGOs, public transport, municipal government, media, and global public relations. In this text, Professor Narasimha Reddi compresses within the covers of a single volume his many decades of teaching and professional experience. He gives a masterly exposition of the theory and best practices of the profession. Divided into five parts, the book gives a clear analysis of the multi-dimensional aspects of public relations and communication, practices, and the different public relations media.