Effective writing skills for public relations /
John Foster.
- 4th ed.
- [S.l.] : Kogan Page, 2008.
- 256 p. ; 24 cm.
- Pr in practice. .
- Pr in practice. .
Paperback.
Effective Writing Skills for Public Relations is a reference source on style and presentation with tips on making the best use of written communication.� It gives advice on how to write concisely using jargon-free language while avoiding overused words and phrases.� It includes advice�on policing house style with attention to�punctuation, headlines, captions, and overall consistency.� Readers will also find help on public speaking, pronunciation and the standard writing skills needed in the office. � The fourth edition includes new sections on websites, emails, and other online communication. �Standard proof correction marks are included together with a glossary of terms.� The author draws on the authority of established style guides, including the Oxford Guide to English Usage .