Zikmund, William G. <br/><br/>
Business research methods 6e / 
William G. Zikmund. 
 - 6th ed. 
 - [S.l.] :  Harcourt,  2000. 
 - 660 p. ;  25 cm. 
<br/><br/> Hardcover. 
<br/><br/> OVERVIEW This best-selling text continues in its sixth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. It is the ideal text for the undergraduate and first year MBA courses in marketing, management, or quantitative studies. 
<br/><br/><label>ISBN: </label>0030258170 9780030258176 
<br/><br/><label>Dewey Class. No.: </label>658.403072