TY - GEN AU - Zikmund,William G. AU - Zikmund,Eilliam G. TI - Business research methods 6e SN - 0030258170 U1 - 658.403072 PY - 2000/// CY - [S.l.] PB - Harcourt N1 - Hardcover N2 - OVERVIEW This best-selling text continues in its sixth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. It is the ideal text for the undergraduate and first year MBA courses in marketing, management, or quantitative studies UR - http://www.amazon.com/exec/obidos/ASIN/0030258170/chopaconline-20 UR - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0030258170 ER -