Pride, William M. <br/><br/>
Marketing :  basic concepts and decisions / 
William M. Pride. 
 - 6th ed. 
 - [S.l.] :  Houghton Mifflin Harcourt (HMH),  1989. 
 - 818 p. ;  26 cm. 
<br/><br/> Hardcover. 
<br/><br/> Derived from the American text by Pride and Ferrell, this marketing textbook features integration of product and market examples, statistics and practices. The coverage, examples, cases and updates are addressed to the contemporary European student. Ancillary package available upon adoption. 
<br/><br/><label>ISBN: </label>039536938X 9780395369388