McCarthy, William D. Perreault Jr. & E. Jerome. <br/><br/>
Applications in basic marketing / 
William D. Perreault Jr. & E. Jerome McCarthy. 
 - 2002-2003 Edition ed. 
 - [S.l.] :  McGraw-Hill/Irwin,  2003. 
 - 214 p. ;  25 cm. 
 - Clippings from the popular business press. .
 - Clippings from the popular business press. .
<br/><br/> Import.  Paperback. 
<br/><br/><label>ISBN: </label>0072557982 9780072557985