TY  - GEN
AU  - McCarthy,William D.Perreault Jr& E.Jerome
TI  - Applications in basic marketing
T2  - Clippings from the popular business press
SN  - 0072557982
PY  - 2003///
CY  - [S.l.]
PB  - McGraw-Hill/Irwin
N1  - Import; Paperback
UR  - http://www.amazon.com/exec/obidos/ASIN/0072557982/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0072557982
ER  -