Christine Ennew, etc., Trevor Watkins, Mike Wright. <br/><br/>
Marketing Financial Services  
Christine Ennew, etc., Trevor Watkins, Mike Wright. 
 - [S.l.] :  Butterworth-Heinemann Ltd,  1990 
 - 288 p.  pb. 
 - Marketing Financial Services  .
 - Marketing series: student. .
 - Marketing series: student. .
<br/><br/> Examines the increasing use of marketing techniques in the financial services industry. Within a practical business context and taking into account the changing competitive climate, this book details the implications for marketing strategy. 
<br/><br/><label>ISBN: </label>0750606614 (paperback) 9780750606615 (paperback) 
<br/><br/><label>Dewey Class. No.: </label>332.10688 ENN 1990