TY  - GEN
AU  - Phillips,Paul
TI  - E-business strategy: text and cases 
SN  - 0077098374 (paperback)
U1  - 658 
PY  - 2002///
CY  - [S.l.]
PB  - McGraw Hill Higher Education
N2  - This book aims to contextualise and clarify major e-business issues, and discuss and illustrate strategic considerations and their operational application. Covering key topics in e-business strategy from external environmental drivers and cyber rules to internal organizational issues and risk management and valuation, the text provides a solid conceptual foundation that allows students to understand this important and developing field. Up-to-date and current, the book assesses the impact of the dot.com crash and looks to the future of e-business, illustrating the issues and ideas with well-chosen examples, articles and cases featuring a variety of e-commerce operations and organizations
UR  - http://www.amazon.com/exec/obidos/ASIN/0077098374/chopaconline-20
ER  -