Contemporary business communication : from thought to expression /
Joan Frantz Vesper, Vincent Ryan Ruggiero.
- [S.l.] : Harpercollins College Div, 1992.
- 592 p. ; 24 cm.
Emphasizing creative, critical and ethical thinking, this text shows students how to apply those skills to effective business correspondence, challenging them - through case studies and exercise applications - to think about complex communication issues. The authors have taken a fresh approach to the standard elements of business communication, with biographies of business communicators, an expanded definition of appropriate language and style, discussions of business law, and coverage of electronic communication and critical viewing of graphs. Throughout, the text stresses the global nature of today's workplace, and maintains sensitivity towards women and minorities in its examples.