Smith,P R. <br/><br/>
The Handbook of Marketing Communications  Jonathan Taylor 
P R Smith 
 - 3rd 
 - New Delhi  Kogan Page  2003 
 - 640p 
<br/><br/> Hard cover 
<br/><br/><label>ISBN: </label>8175542330 
<br/><br/><label>ISSN: </label>9798175542333 
<br/><br/><label>Dewey Class. No.: </label>658.802