TY  - GEN
AU  - Baran,Stanley J.
AU  - Davis, Dennis
TI  - Mass communication theory: foundations, ferment, and future 
T2  - With infotrac®) (wadsworth series in mass communication and journalism
SN  - 0534637973 (paperback)
U1  - 302.2301 
PY  - 2005///
CY  - [S.l.]
PB  - Wadsworth Publishing
N2  - Get on media's cutting edge today. MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE introduces you to both current and classical mass communication theories, and explains the media literacy movement in terms you can understand. Plus, this mass communications textbook helps you develop a better understanding of media theory so you can play a role in the media industry's future. And because it’s loaded with study tools, it will help you succeed on exams and in the cours
UR  - http://www.amazon.com/exec/obidos/ASIN/0534637973/chopaconline
ER  -