Hanna, Mark.

Operations management : an integrated approach / Mark Hanna, W. Rocky Newman. - [S.l.] : Prentice Hall, 2001. - 800 p. ; 26 cm.

This textbook emphasizes two major themes, first, that adding value and customer satisfaction should be the ultimate objective of any firm, and second, integrated operations - it usually takes coordinated operations to deliver the combination of service and value required to satisfy customers.

013258526X (hardcover) 9780132585262 (hardcover)

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