Operations management : an integrated approach /
Mark Hanna, W. Rocky Newman.
- [S.l.] : Prentice Hall, 2001.
- 800 p. ; 26 cm.
This textbook emphasizes two major themes, first, that adding value and customer satisfaction should be the ultimate objective of any firm, and second, integrated operations - it usually takes coordinated operations to deliver the combination of service and value required to satisfy customers.