Crisis mangement for corporate self-defense : how to protect your organization in a crisis ... how to stop a crisis before it starts /
Steve Albrecht.
- [S.l.] : AMACOM, 1996.
- 256 p. ; 23 cm.
Disaster comes in all shapes and sizes. For companies it can be anything from a tainted product to a sexual harassment lawsuit to the unexpected death of a CEO to a literal earthquake. This engrossing book explains how to manage a crisis, rather than become its victim. Filled with detailed and fascinating stories of real-life organizational traumas, the book demonstrates how to handle any kind of crisis with minimal damage--and how to avoid problems in the first place.