Marketing / 
Roger A. Kerin. 
 - 7th ed. 
 - [S.l.] :  Irwin/McGraw-Hill,  2003. 
 - 741 p. ;  28 cm. 
 - The irwin/mcgraw-hill series in marketing. .
 - The irwin/mcgraw-hill series in marketing. .
<br/><br/> This book continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty, whether the professor just wants a good textbook and a few key supplements or needs a top-notch fully integrated multimedia program. 
<br/><br/><label>ISBN: </label>0071151222 (hardcover) 9780071151221 (hardcover) 
<br/><br/><label>Dewey Class. No.: </label>658.8