TY  - GEN
AU  - Kerin,Roger A.
TI  - Marketing
T2  - The irwin/mcgraw-hill series in marketing
SN  - 0071151222 (hardcover)
U1  - 658.8 
PY  - 2003///
CY  - [S.l.]
PB  - Irwin/McGraw-Hill
N2  - This book continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty, whether the professor just wants a good textbook and a few key supplements or needs a top-notch fully integrated multimedia program
UR  - http://www.amazon.com/exec/obidos/ASIN/0071151222/chopaconline-20
ER  -