Strickland, A. J.

Cases in strategic management / A. J. Strickland, Arthur A., Jr. Thompson. - 10th ed. - [S.l.] : Mcgraw-Hill College, 1997. - 704 p. ; 25 cm.

Thompson / Strickland CASES is the softcover cases component of this marketing-leading strategic management package. With this edition, the text portion now contains the best coverage of the resource-based view of the firm, keeping up Thompson/Strickland's Strategic Management commitment to currentness in thought, excellence in package, and reliability overall.

0256241481 (paperback) 9780256241488 (paperback)

658.4012