Rowe, Alan J.

Strategic management : a methodological approach / Alan J. Rowe, Richard O. Mason, Karl E. Dickel. - 4 Sub ed. - [S.l.] : Addison Wesley Longman, 1993. - 1040 p. ; 24 cm.

Authors present a tool or technique and illustrate its use with a filled-in worksheet. These methodologies are then supported by readings and practical analysis of actual business cases. DLC: Strategic planning-U.S.

020158638X (hardcover) 9780201586381 (hardcover)

658.4012