Strategic management : a methodological approach /
Alan J. Rowe, Richard O. Mason, Karl E. Dickel.
- 4 Sub ed.
- [S.l.] : Addison Wesley Longman, 1993.
- 1040 p. ; 24 cm.
Authors present a tool or technique and illustrate its use with a filled-in worksheet. These methodologies are then supported by readings and practical analysis of actual business cases. DLC: Strategic planning-U.S.