Prahalad, C. K. <br/><br/>
The future of competition :  co-creating unique value with customers / 
C. K. Prahalad, Venkat Ramaswamy. 
 - [S.l.] :  Harvard Business Press,  2004. 
 - 320 p. ;  24 cm. 
<br/><br/> Text presents a new approach to value creation; showing that the traditional, firm-centric view of value creation is being challenged by active, connected, and informed consumers. DLC: Competition. 
<br/><br/><label>ISBN: </label>1578519535 (hardcover) 9781578519538 (hardcover) 
<br/><br/><label>Dewey Class. No.: </label>658.4