TY  - GEN
AU  - Prahalad,C.K.
AU  - Ramaswamy,Venkat
TI  - The future of competition: co-creating unique value with customers 
SN  - 1578519535 (hardcover)
U1  - 658.4 
PY  - 2004///
CY  - [S.l.]
PB  - Harvard Business Press
N2  - Text presents a new approach to value creation; showing that the traditional, firm-centric view of value creation is being challenged by active, connected, and informed consumers. DLC: Competition
UR  - http://www.amazon.com/exec/obidos/ASIN/1578519535/chopaconline-20
ER  -