Plant, Robert. <br/><br/>
Ecommerce :  formulation of strategy / 
Robert Plant. 
 - [S.l.] :  Prentice Hall,  2000. 
 - 368 p. ;  23 cm. 
<br/><br/> (Financial Times Prentice Hall) Helps executives understand their e-commerce objectives and define metrics and processes that help every team member stay on track. Drawing on research at more than 40 top e-commerce organizations, this text helps optimize brand, technology, service, market, and development. Softcover. DLC: Electronic commerce--Case studies. 
<br/><br/><label>ISBN: </label>0130198447 (paperback) 9780130198440 (paperback) 
<br/><br/><label>Dewey Class. No.: </label>658.4012