TY  - GEN
AU  - Plant,Robert
TI  - Ecommerce: formulation of strategy 
SN  - 0130198447 (paperback)
U1  - 658.4012 
PY  - 2000///
CY  - [S.l.]
PB  - Prentice Hall
N2  - (Financial Times Prentice Hall) Helps executives understand their e-commerce objectives and define metrics and processes that help every team member stay on track. Drawing on research at more than 40 top e-commerce organizations, this text helps optimize brand, technology, service, market, and development. Softcover. DLC: Electronic commerce--Case studies
UR  - http://www.amazon.com/exec/obidos/ASIN/0130198447/chopaconline-20
ER  -