Whiteley, R. C.

The customer-driven company : moving from talk to action / R. C. Whiteley. - [S.l.] : Basic Books, 1993. - 320 p. ; 24 cm.

An instant business classic and bestseller--the bible of customer service is now available in paperback! This acclaimed book distills The Forum Corporation's 20 years of experience helping such companies as Xerox, Westinghouse, American Express, and Fidelity Investments, and provides the most thoroughly researched and practical information ever available on customer service.

0201608138 (paperback) 9780201608137 (paperback)

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