Chantran,P.Mohan. <br/><br/>
The Launch of New Coke 
ICMR Case Collection 
 - MKTG 034 
 - India  ICFAI  2003 
 - 11p 
<br/><br/><label>ISBN: </label>679667966796 
<br/><br/><label>Dewey Class. No.: </label>111