Arens,William F. <br/><br/>
Contemporary Advertising. 
William F Arens. 
 - 10th. 
 - New Delhi.  Tata McGraw Hill.  2010. 
 - 614p. 
<br/><br/> paper cover. 
<br/><br/><label>ISBN: </label>9780070667662 
<br/><br/><label>ISSN: </label>9780070667662 
<br/><br/><label>Dewey Class. No.: </label>659.1