Batra,Rajeev. <br/><br/>
Advertising Management. 
Rajeev Batra. 
 - 5th. 
 - New Delhi.  Prentice Hall of India.  1996. 
 - 754p. 
<br/><br/> Paper cover. 
<br/><br/><label>ISBN: </label>9788120312197 
<br/><br/><label>ISSN: </label>9788120312197 
<br/><br/><label>Dewey Class. No.: </label>659.1