TY  - GEN
AU  - Batra,Rajeev.
TI  - Advertising Management
SN  - 9788120312197
SN  - 978812031
U1  - 659.1 
PY  - 1996///
CY  - New Delhi.
PB  - Prentice Hall of India.
N1  - Paper cover
ER  -