Rao,Vithala R. <br/><br/>
Analysis for Strategic Marketing. 
Vithala R.Rao 
 - New York.  Addison Wesley.  1998. 
 - 514p. 
<br/><br/> Hard cover 
<br/><br/><label>ISBN: </label>0321001982 
<br/><br/><label>Dewey Class. No.: </label>658.8'02