TY  - GEN
AU  - Arens,William F.
TI  - Contemporary Advertising
SN  - 0070667667
SN  - 978007066
U1  - 659.1 
PY  - 2008///
CY  - New Delhi.
PB  - Tata McGraw-Hill Publishing Company Limited.
N1  - Paper cover
ER  -