TY  - GEN
AU  - HERSHEY,KOTLER
TI  - Sm principles marketing irm
SN  - 0137189338 (paperback)
PY  - 1994///
CY  - [S.l.]
PB  - Prentice-Hall
UR  - http://www.amazon.com/exec/obidos/ASIN/0137189338/chopaconline-20
ER  -