Dalrymple, Douglas J.

Sales management / Douglas J. Dalrymple. - 7th International Ed ed. - [S.l.] : John Wiley and Sons (WIE), 2004. - 624 p. ; 26 cm.

Hardcover.

This practical text contains case studies and role-playing activities which provide readers with the opportunity to solve realistic sales management problems. Emphasis is placed on relationship marketing, team development, diversity, total quality management and strategic planning.

B0090T1042 B0090T1042

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