Sales management /
Douglas J. Dalrymple.
- 7th International Ed ed.
- [S.l.] : John Wiley and Sons (WIE), 2004.
- 624 p. ; 26 cm.
Hardcover.
This practical text contains case studies and role-playing activities which provide readers with the opportunity to solve realistic sales management problems. Emphasis is placed on relationship marketing, team development, diversity, total quality management and strategic planning.