Kotler, Philip. <br/><br/>
Marketing management / 
Philip Kotler, Kevin Lane Keller. 
 - 12th ed. 
 - [S.l.] :  Prentice Hall,  2006. 
 - 816 p. ;  28 cm. 
 - 12th edition. .
 - 12th edition. .
<br/><br/> For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice. 
<br/><br/><label>ISBN: </label>0131457578 (hardcover) 9780131457577 (hardcover)