Belch,George E. <br/><br/>
Advertising and Promotion.  An Integrated Marketing Communications Perspective. 
George E.Belch 
 - 6th. 
 - New York  McGraw Hill  2004 
 - 779p. 
<br/><br/> Hard Cover 
<br/><br/><label>ISBN: </label>0071214380 
<br/><br/><label>Standard No.: </label>9780071214384 
<br/><br/><label>Dewey Class. No.: </label>659.1