Nirmalya Kumar and jan-Benedict E.M. Steenkamp

Brand Breakout How Emerging Market Brands wil Go Global Nirmalya Kumar and jan-Benedict E.M. Steenkamp - UK Palgrave Macmillan 2013 - 256p. HB - Brand Breakout .

9781137276612


Nirmalya Kumar and jan-Benedict E.M. Steenkamp

658.827 KUM 2013