Nirmalya Kumar and jan-Benedict E.M. Steenkamp
Brand Breakout How Emerging Market Brands wil Go Global
Nirmalya Kumar and jan-Benedict E.M. Steenkamp
- UK Palgrave Macmillan 2013
- 256p. HB
- Brand Breakout .
9781137276612
Nirmalya Kumar and jan-Benedict E.M. Steenkamp
658.827 KUM 2013