TY  - BOOK
AU  - Nirmalya Kumar and  jan-Benedict E.M. Steenkamp
TI  - Brand Breakout: How Emerging Market Brands wil Go Global
SN  - 9781137276612
U1  - 658.827 KUM 2013 
PY  - 2013///
CY  - UK
PB  - Palgrave Macmillan
KW  - Nirmalya Kumar and  jan-Benedict E.M. Steenkamp
ER  -