Srinivasan,R. Case Studies in Marketing. The Indian Context. R.Srinivasan - 5th. - New Delhi PHI Learning. 2012 - 368p. Paper Cover ISBN: 9788120346062 ISSN: 9788120346062 Subjects--Personal Names: Srinivasan,R. LC Class. No.: 658.80954 Dewey Class. No.: 658.80954