TY  - BOOK
AU  - Srinivasan,R.
TI  - Case Studies in Marketing: The Indian Context
SN  - 9788120346062
SN  - 978812034
AV  - 658.80954 
U1  - 658.80954 
PY  - 2012///
CY  - New Delhi
PB  - PHI Learning.
KW  - Srinivasan,R.
N1  - Paper Cover
ER  -