TY  - BOOK
AU  - Walker,Orville C.
AU  - Walker,Orville C.
TI  - Marketing Strategy: A Decision -Focused Approach
SN  - 9780072553932
SN  - 007255393
AV  - 658.8,02 
U1  - 658.8,02 
PY  - 2003///
CY  - New York
PB  - McGraw Hill Irwin.
KW  - Walker,Orville C.
N1  - Paper Cover
ER  -