Schiffman,Leon G. Consumer Behavior. Leon G.Schiffman - 8th. - New Jersey Pearson Prentice Hall 2004 - 587p. Hard Cover ISBN: 9780130673350 ISSN: 0130673358 Subjects--Personal Names: Schiffman,Leon G. LC Class. No.: 658.8342 Dewey Class. No.: 658.8342