TY  - BOOK
AU  - Shah,Kruti
AU  - Shah,Kruti
TI  - Advertising and Integrated Marketing Communications
SN  - 9781259026058
SN  - 978125902
AV  - 659 
U1  - 659 
PY  - 2014///
CY  - New Delhi
PB  - McGraw Hill Education.
KW  - Shah,Kruti
N1  - Paper Cover
ER  -