Halve, Anand Bhaskar,  1955- <br/><br/>
Darwin's brands .  adapting for success . 
Anand Halve. 
 - New Delhi, India ;  Thousand Oaks, Calif. :  SAGE,  2012. 
 - xvii, 168 p. :  ill. ;  24 cm. 
<br/><br/> Paper Cover 
<br/><br/>Includes bibliographical references. 
<br/><br/>Acknowledgements -- Introduction -- Consumer goods -- Thums up : a thundering success -- Cadbury's dairy milk chocolate : the real taste of life -- Saffola : heart ok please! -- Maggi : 25 years in 2 minutes -- Amul : the taste of India -- Lifebuoy : where there's lifebuoy, there's health -- Home and durables -- Titan : the times they are a-changin -- Asian paints : the colours of happiness -- Hero Honda : zero to world leadership in 60 months -- Maruti : the long and winding road -- Media -- Femina : a matter of substance -- Services -- Airtel : if only we talk to each other. 
<br/><br/><label>ISBN: </label>9788132107156 (paper back) 8132107152 (paper back) 
<br/><br/><label>LCCN: </label>2011048334 
<br/><br/><label>Subjects--Personal Names: </label><br/>Halve, Anand Bhaskar,
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--India.<br/>Branding (Marketing)--India.<br/>Consumers' preferences--India.
<br/><br/><label>Subjects--Geographic Terms: </label><br/>India--Economic conditions--1991-
<br/><br/><label>LC Class. No.: </label>HD69.B7  / H347 2012 
<br/><br/><label>Dewey Class. No.: </label>658.827