TY  - BOOK
AU  - Kenneth E. Clow 
TI  - Integrated Advertising, Promotion, and Marketing Communications 
SN  - 9789332518377
U1  - 659.1 CLO 2014 
PY  - 2014///
CY  - India
PB  - Pearson
KW  - Kenneth E. Clow
ER  -