George E. Belch <br/><br/>
Advertising and Promotion  An Integrated Marketing Communications Percpective 
George E. Belch 
 - India  McGraw Hill  2013 
 - 1016 p.  PB 
 - Advertising and Promotion .
<br/><br/><label>ISBN: </label>9781259026850 
<br/><br/><label>Dewey Class. No.: </label>659.1 BEL 2013