Emerging markets rule . growth strategies of the new global giants .
Growth strategies of the new global giants
Mauro F. Guillen and Esteban Garcia-Canal.
- New York : McGraw-Hill, 2013.
- v, 202 p. : ill. ; 24 cm.
Hard Cover
Includes bibliographical references (p. 187-193) and index.
Introduction: a permanent revolution -- Execute, strategize, then execute again -- Cater to the niches -- Scale to win -- Embrace chaos -- Acquire smart -- Expand with abandon -- No sacred cows! -- Take action!