Strategy by Design a process of strategy innovation /
James Carlopio.
- First Palgrave Macmillan paperback edition.
- India Palgrave Macmillan 2010
- xii,199 pages : illustrations ; 22 cm
- Strategy by Design .
"Printed in the United States of America"--Last page.
Includes bibliographical references (pages 183-196) and index.
Strategy by design: a process of strategy innovation -- The brief: begin with the end in mind -- Research: the art of seeing the different way -- Concept generation: the art (and science) of generating different views -- Prototyping: making an idea clearly visible -- Evaluation and refinement -- Delivery: output and presentation.