Carlopio, James.

Strategy by Design a process of strategy innovation / James Carlopio. - First Palgrave Macmillan paperback edition. - India Palgrave Macmillan 2010 - xii,199 pages : illustrations ; 22 cm - Strategy by Design .

"Printed in the United States of America"--Last page.

Includes bibliographical references (pages 183-196) and index.

Strategy by design: a process of strategy innovation -- The brief: begin with the end in mind -- Research: the art of seeing the different way -- Concept generation: the art (and science) of generating different views -- Prototyping: making an idea clearly visible -- Evaluation and refinement -- Delivery: output and presentation.

9781137325792

2013398341


James Carlopio.


Strategic planning.

HD30.28 / .C3765 2013

658.4012 CAR 2010